WhosOnLocation Global Website

This project came about as a solution to creating a cohesive experience across the website and the application. This meant a revamp of the website in its entirety, from a startup vibe to a global organisation as well as transitioning our focus to enterprise customers in all markets.

Objectives

  • Create a seamless user-experience from website to application
  • Increase site speed, traffic, SEO and decrease bounce rates
  • Shift of focus to enterprise businesses
  • Increase conversion rate and generate leads
  • Develop for mobile first
  • Easy to manage back-end using a Content Management System (CMS)
  • Improve brand awareness

Key responsibilities

  • Facilitate user research to understand pain points and define objectives
  • Create low & high fidelity mock-ups
  • User testing with working prototypes
  • Project manage alongside the Marketing team using agile methodologies
  • Use version control (Git) to keep code clean and concise
  • Implement SEO best practices
  • Develop a custom WordPress theme using Bootstrap framework